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Interchanges.com – A Jacksonville, Florida based internet marketing company is focused on offering solutions to companies to help grow their business via the internet. We offer Social Media Optimization (SMO) services as a part of our New Media Marketing program. Read on to know more about Social Media Optimization and its advantages.
Social Media Optimization (SMO) is the practice of ensuring that your website, article, or video is set to become a part of social media applications, by focusing the optimization process on people rather than search engine web crawlers/spiders. While this may sound simple, it will become increasingly essential as more people start opting for user-recommended content and websites over traditional search engines. This is the future of internet browsing, and planning now will help your company benefit first and with the greatest results.
SMO is not a paradigm shift away from the Search Engine Optimization process, but rather a method making a site more easily linked to, increasing it's visibility in social media searches on custom search engines, and more commonly included in relevant posts on blogs, podcasts and vlogs. A basic SMO approach is to add buttons to bookmark pages at 'del.icio.us' or 'furl', to 'digg this article', to share on 'Facebook', etc.
But it's not as easy as it sounds. Users, unlike web crawlers, can be easily put off with shameless self promotion. So finding the right balance when it comes to adding links is essential to building brand recognition and improving overall site visibility. SMO can be considered an advanced form of word to word and viral marketing using social networks. SMO is tricky because there is no general course of action, since current trends and fads, new concepts as well as user's fickleness factors into the process.
The ever-growing SMO components list provides you with the option of focusing the optimization process on one or on a combination of components.
- Blogging
- Social Bookmarking
- Rating Systems
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Podcasting
Social Networking
User Reviews
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Video Sharing
Collaborative Ranking
Wikis
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SMO always demands quality, uniqueness and user oriented content similar to SEO, but with the advantage that distribution of your content always increases your credibility. This credibility is the result of linking on one hand and users' trust on other. Bookmarking and tagging, especially social bookmarking can play a crucial role in helping your content to travel round the Internet.
The importance of SMO is visible in the almost immediate benefits it awards both the individual and institution. The low cost high return advantage is the biggest plus point of SMO. Also, perceived commercial overtones are less, giving your content a natural feel. The online communities can promote and sustain a substantial traffic increase to your website. Finally, SMO is non-offensive to SEO and will not disrupt other traffic to your website.
Clearly, Social Media Optimization offers advantages which complement Search Engine Optimization and help direct more traffic thereby increasing revenue and visibility.
Get a Social Media Strategy for your company >>
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